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Book Summary

Blue Ocean Strategy

BO
Book

and Renée MauborgneEvery business leader obsesses over beating the competition, but W. Chan Kim and Renée Mauborgne prove this obsession de...

by W. Chan

The core idea

and Renée MauborgneEvery business leader obsesses over beating the competition, but W. Chan Kim and Renée Mauborgne prove this obsession de...

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