All 7 moats — searchable and filterable, every page open and free.
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MoatScale Economies
Per-unit cost falls as you grow; rivals can't match your cost without your share.
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MoatNetwork Economies
Each user makes the product more valuable to other users.
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MoatCounter-Positioning
A new model incumbents won't copy because it would damage their business.
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MoatSwitching Costs
Customers would lose value moving to a rival for the next purchase.
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MoatBranding
Customers pay more for an identical offering because of who you are.
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MoatCornered Resource
Preferential access to a coveted asset — patent, person, deal, deposit.
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MoatProcess Power
Routines that deliver lower cost or better product, copyable only over years.