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Book Summary

The Luxury Strategy

TL
Book

ël Kapferer and Vincent BastienMost companies destroy their brand value by applying conventional business logic to luxury goods, pursuing volume growth...The Mediterranean and the Mediterranean WorldFernand BraudelFull-text private retrieval source for The Mediterranean and the Mediterranean World..

by Jean-No

The core idea

ël Kapferer and Vincent BastienMost companies destroy their brand value by applying conventional business logic to luxury goods, pursuing volume growth...The Mediterranean and the Mediterranean WorldFernand BraudelFull-text private retrieval source for The Mediterranean and the Mediterranean World..

Connected