Build the anti-product

deliberately do the opposite of the category leader for the customers alienated by the norm.

The core idea

deliberately do the opposite of the category leader for the customers alienated by the norm.

read where capital just flowed to infer where a market is heating up, then find

mine lukewarm reviews of existing products; the specific, repeated complaints ar

study startups that died with a good core idea; failure was often timing or exec

treat sci-fi as an accidental product roadmap; make the imagined solution real o

hunt the gaps left when a big company acquires a startup and lets the original p

build on the human constants (cheaper, faster, more convenient); durable value a