enter a big, over-served market with something initially worse but cheaper/more accessible; improve until you overtake incumbents (the YC favorite).
The core idea
enter a big, over-served market with something initially worse but cheaper/more accessible; improve until you overtake incumbents (the YC favorite).
Connected
Recent funding rounds
read where capital just flowed to infer where a market is heating up, then find
Three-star reviews
mine lukewarm reviews of existing products; the specific, repeated complaints ar
Investigate the graveyard
study startups that died with a good core idea; failure was often timing or exec
Investigate science fiction
treat sci-fi as an accidental product roadmap; make the imagined solution real o
Acqui-deaths
hunt the gaps left when a big company acquires a startup and lets the original p
What won't change
build on the human constants (cheaper, faster, more convenient); durable value a