add quality, design, and branding to a commodity to turn it into a near-luxury (vacuum cleaners, razors).
The core idea
add quality, design, and branding to a commodity to turn it into a near-luxury (vacuum cleaners, razors).
Connected
Framework
FrameworkRecent funding rounds
read where capital just flowed to infer where a market is heating up, then find
Framework
FrameworkThree-star reviews
mine lukewarm reviews of existing products; the specific, repeated complaints ar
Framework
FrameworkInvestigate the graveyard
study startups that died with a good core idea; failure was often timing or exec
Framework
FrameworkInvestigate science fiction
treat sci-fi as an accidental product roadmap; make the imagined solution real o
Framework
FrameworkAcqui-deaths
hunt the gaps left when a big company acquires a startup and lets the original p
Framework
FrameworkWhat won't change
build on the human constants (cheaper, faster, more convenient); durable value a