judge the likelihood of events based on how easily examples come to mind, not on actual frequency. Dramatic, recent, or emotionally vivid events get massively overweighted.
The core idea
judge the likelihood of events based on how easily examples come to mind, not on actual frequency. Dramatic, recent, or emotionally vivid events get massively overweighted.
Connected
Anchoring
information encountered disproportionately shapes all subsequent judgements.
Bandwagon Effect
adopt trends because others have — popularity self-reinforces.
Bystander Effect
éMore witnesses means less action — responsibility diffuses across groups.
Cognitive Dissonance
between beliefs and actions drive rationalisation over change.
Confirmation Bias
seek evidence that confirms what we already believe and filter out what contradi
Curse of Knowledge
WeberKnowing something makes it impossible to imagine not knowing it.