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Mental Model

Bullwhip Effect

BE
Natural Sciences

changes in demand at the consumer end of a supply chain amplify as they move upstream. Retailers see a 5% bump and order 10% more to be safe. Wholesalers see lumpy orders...

The core idea

changes in demand at the consumer end of a supply chain amplify as they move upstream. Retailers see a 5% bump and order 10% more to be safe. Wholesalers see lumpy orders...

Connected