is the phenomenon where repeated exposure to a stimulus — a face, a brand, a song, an idea — increases your preference for it, independent of any new...
The core idea
is the phenomenon where repeated exposure to a stimulus — a face, a brand, a song, an idea — increases your preference for it, independent of any new...
Connected
Mental Model
Mental ModelAvailability Heuristic
judge the likelihood of events based on how easily examples come to mind, not on
Mental Model
Mental ModelAnchoring
information encountered disproportionately shapes all subsequent judgements.
Mental Model
Mental ModelBandwagon Effect
adopt trends because others have — popularity self-reinforces.
Mental Model
Mental ModelBystander Effect
éMore witnesses means less action — responsibility diffuses across groups.
Mental Model
Mental ModelCognitive Dissonance
between beliefs and actions drive rationalisation over change.
Mental Model
Mental ModelConfirmation Bias
seek evidence that confirms what we already believe and filter out what contradi