The recurring patterns for how companies actually make money — each explained with how it works, where you see it, and when it wins or fails. New patterns publish regularly.
Give the product away to users; sell their attention to advertisers.
Skip the middlemen — sell straight to customers and own the relationship.
Let others fund and run your outlets while you sell them the brand and system.
Give the core away free to millions; charge the few who want more.
Own the intellectual property; let others pay to use it.
Sell one thing at a loss to pull customers in and profit on everything else.
Don't sell the product — connect the buyers and sellers, and take a cut.
Sell the right to belong; earn from the fee, not the transaction.
Build the stage others perform on, and take a share of everything they create.
Sell the durable device cheap; make your money on the consumables it needs.
Charge a recurring fee for ongoing access instead of a one-time price for ownership.
Charge for exactly what customers consume — pay as you go.