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Leadership guide

How to Give Feedback That Lands

Deliver feedback people can actually hear and act on.

Overview

Feedback fails when it feels like a personal attack or is too vague to act on. Good feedback is specific, non-judgemental, and focused on behaviour rather than character.

This guide gives you a reliable structure.

The steps

Step 1

Use a clear structure

Anchor feedback with Situation-Behavior-Impact: name the moment, the observable action, and its effect — without guessing at motives.

Step 2

Assume good intent

Apply Hanlon's razor: treat mistakes as carelessness or oversight, not malice, and your tone stays constructive.

Step 3

Separate observation from story

Use the ladder of inference to check you're reacting to what happened, not to a story you've built about it.

Step 4

Make it a conversation

Deliver your point, then genuinely listen — feedback opens a dialogue, it isn't a verdict.

Step 5

Be concise and clear

Lead with the point using the Minto Pyramid so the message isn't buried.

Key takeaways

  • Describe behaviour and impact, not character or motive.
  • Assume good intent to keep your tone constructive.
  • Feedback is a conversation, not a verdict.
  • Lead with the point so it isn't lost.

Frequently asked questions

Why avoid talking about someone's intent?

Because you can't observe intent — guessing at it invites argument. Stick to the observable behaviour and its real impact.

Does this work for praise too?

Yes — the same structure makes praise specific and credible: name the situation, the behaviour, and the good it produced.

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