Who this is for

Managers, consultants, and founders who need to analyse a market and set a direction.

What you'll get

You'll be able to size up an industry, a portfolio, and a growth path with the standard tools.

Step 1 · Frameworks

Start with the one-page picture of where you stand.

Step 2 · Frameworks

Scan the macro forces shaping the environment around you.

Step 3 · Frameworks

Judge how profitable the industry structurally is.

Step 4 · Frameworks

Find where inside your business advantage is really created.

Step 5 · Frameworks

Allocate investment across a portfolio of products.

Step 6 · Frameworks

Choose a growth path with clear eyes about its risk.