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Startups reading list

Founder's Essential Reading

What to read before and while building a company.

Who this is for

Early founders and product leaders building something new under uncertainty.

The list

1 · Books

Zero to One

Build something genuinely new and aim for a durable monopoly, not a commodity fight.

2 · Books

The Lean Startup

Treat the startup as experiments — build, measure, learn, pivot.

3 · Books

The Everything Store

Customer obsession, long-term thinking, and the flywheel in practice.

4 · Books

Steve Jobs

Taste, focus and integration as durable advantages.

5 · Paths

The Founder's Decision Toolkit

A learning path that turns these ideas into a working process.

More lists