something 100 people love rather than something 1 million people kind of like. Intensity of need beats breadth of appeal.
The core idea
something 100 people love rather than something 1 million people kind of like. Intensity of need beats breadth of appeal.
Connected
Mental Model
Mental Model7 Powers Hamilton Helmer
r)Hamilton HelmerThe seven — and only seven — sources of durable competitive adv
Mental Model
Mental ModelBATNARoger Fisher
/ William UryBest Alternative to a Negotiated Agreement — your power in any nego
Mental Model
Mental ModelCompetition is for Losers
thesis: every moment spent competing is a moment not spent building something un
Mental Model
Mental ModelDisagree and Commit
a decision is made after genuine debate, everyone — including dissenters — commi
Mental Model
Mental ModelDisruptive Innovation
products in niche markets that improve until they overtake incumbents.
Mental Model
Mental ModelDistribution
products reach customers matters more than the product itself.