products reach customers matters more than the product itself.
The core idea
products reach customers matters more than the product itself.
Connected
Mental Model
Mental Model100 People Love
something 100 people love rather than something 1 million people kind of like. I
Mental Model
Mental Model7 Powers Hamilton Helmer
r)Hamilton HelmerThe seven — and only seven — sources of durable competitive adv
Mental Model
Mental ModelBATNARoger Fisher
/ William UryBest Alternative to a Negotiated Agreement — your power in any nego
Mental Model
Mental ModelCompetition is for Losers
thesis: every moment spent competing is a moment not spent building something un
Mental Model
Mental ModelDisagree and Commit
a decision is made after genuine debate, everyone — including dissenters — commi
Mental Model
Mental ModelDisruptive Innovation
products in niche markets that improve until they overtake incumbents.