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Mental Model

BATNARoger Fisher

BF
Business & Strategy

/ William UryBest Alternative to a Negotiated Agreement — your power in any negotiation comes not from persuasion, but from the strength of your walk-away option.

The core idea

/ William UryBest Alternative to a Negotiated Agreement — your power in any negotiation comes not from persuasion, but from the strength of your walk-away option.

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