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Mental Model

12 Standard Forms of Value

1S
Business & Strategy

business that has ever generated revenue — from a lemonade stand in Phoenix to a $3 trillion company in Cupertino — delivers value in one of twelve fundamental ways. Not a...

The core idea

business that has ever generated revenue — from a lemonade stand in Phoenix to a $3 trillion company in Cupertino — delivers value in one of twelve fundamental ways. Not a...

Connected