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Mental Model

Baker's Dozen

BS
Business & Strategy

dozen is the practice of giving 13 when 12 is expected — deliberate overdelivery. In business it means exceeding the stated offer: extra value, faster delivery, or a bonus...

The core idea

dozen is the practice of giving 13 when 12 is expected — deliberate overdelivery. In business it means exceeding the stated offer: extra value, faster delivery, or a bonus...

Connected