A channel evaluation framework is a structured way to assess and compare acquisition channels: which channels can reach your customer, at what cost, and with what control....
The core idea
A channel evaluation framework is a structured way to assess and compare acquisition channels: which channels can reach your customer, at what cost, and with what control....
Connected
100 People Love
something 100 people love rather than something 1 million people kind of like. I
7 Powers Hamilton Helmer
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BATNARoger Fisher
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Competition is for Losers
thesis: every moment spent competing is a moment not spent building something un
Disagree and Commit
a decision is made after genuine debate, everyone — including dissenters — commi
Disruptive Innovation
products in niche markets that improve until they overtake incumbents.