compromise effect is the tendency to prefer a middle option when choices are ordered by some dimension (price, size, risk). The "middle" feels safe, reasonable, and justified...
The core idea
compromise effect is the tendency to prefer a middle option when choices are ordered by some dimension (price, size, risk). The "middle" feels safe, reasonable, and justified...
Connected
100 People Love
something 100 people love rather than something 1 million people kind of like. I
7 Powers Hamilton Helmer
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BATNARoger Fisher
/ William UryBest Alternative to a Negotiated Agreement — your power in any nego
Competition is for Losers
thesis: every moment spent competing is a moment not spent building something un
Disagree and Commit
a decision is made after genuine debate, everyone — including dissenters — commi
Disruptive Innovation
products in niche markets that improve until they overtake incumbents.