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Mental Model

Cost

CO
Business & Strategy

is what you give up to get something — money, time, attention, optionality. In building and scaling, "cost" usually means more than COGS: it includes opportunity cost (what...

The core idea

is what you give up to get something — money, time, attention, optionality. In building and scaling, "cost" usually means more than COGS: it includes opportunity cost (what...

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