groups loved New Coke. Two hundred thousand blind taste tests confirmed that consumers preferred the new formula to both old Coke and Pepsi. Coca-Cola launched with total...
The core idea
groups loved New Coke. Two hundred thousand blind taste tests confirmed that consumers preferred the new formula to both old Coke and Pepsi. Coca-Cola launched with total...
Connected
100 People Love
something 100 people love rather than something 1 million people kind of like. I
7 Powers Hamilton Helmer
r)Hamilton HelmerThe seven — and only seven — sources of durable competitive adv
BATNARoger Fisher
/ William UryBest Alternative to a Negotiated Agreement — your power in any nego
Competition is for Losers
thesis: every moment spent competing is a moment not spent building something un
Disagree and Commit
a decision is made after genuine debate, everyone — including dissenters — commi
Disruptive Innovation
products in niche markets that improve until they overtake incumbents.