hassle premium is the extra willingness to pay when you remove friction, complexity, or effort from the customer — the “I’ll pay more so I don’t have to deal with it” effect....
The core idea
hassle premium is the extra willingness to pay when you remove friction, complexity, or effort from the customer — the “I’ll pay more so I don’t have to deal with it” effect....
Connected
100 People Love
something 100 people love rather than something 1 million people kind of like. I
7 Powers Hamilton Helmer
r)Hamilton HelmerThe seven — and only seven — sources of durable competitive adv
BATNARoger Fisher
/ William UryBest Alternative to a Negotiated Agreement — your power in any nego
Competition is for Losers
thesis: every moment spent competing is a moment not spent building something un
Disagree and Commit
a decision is made after genuine debate, everyone — including dissenters — commi
Disruptive Innovation
products in niche markets that improve until they overtake incumbents.