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Mental Model

Loss Leader Strategy

LL
Business & Strategy

sells its rotisserie chicken for $4.99. It has held that price since 2009 despite poultry costs rising over 40%. The company loses approximately $30–40 million per year on...

The core idea

sells its rotisserie chicken for $4.99. It has held that price since 2009 despite poultry costs rising over 40%. The company loses approximately $30–40 million per year on...

Connected