A probable purchaser is the person most likely to buy — not everyone who could, but the narrow segment who will. The concept forces founders to stop marketing to the general...
The core idea
A probable purchaser is the person most likely to buy — not everyone who could, but the narrow segment who will. The concept forces founders to stop marketing to the general...
Connected
100 People Love
something 100 people love rather than something 1 million people kind of like. I
7 Powers Hamilton Helmer
r)Hamilton HelmerThe seven — and only seven — sources of durable competitive adv
BATNARoger Fisher
/ William UryBest Alternative to a Negotiated Agreement — your power in any nego
Competition is for Losers
thesis: every moment spent competing is a moment not spent building something un
Disagree and Commit
a decision is made after genuine debate, everyone — including dissenters — commi
Disruptive Innovation
products in niche markets that improve until they overtake incumbents.