customers buy faster than you can build — the only thing that matters.
The core idea
customers buy faster than you can build — the only thing that matters.
Connected
Mental Model
Mental Model100 People Love
something 100 people love rather than something 1 million people kind of like. I
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Mental Model7 Powers Hamilton Helmer
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Mental ModelBATNARoger Fisher
/ William UryBest Alternative to a Negotiated Agreement — your power in any nego
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a decision is made after genuine debate, everyone — including dissenters — commi
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Mental ModelDisruptive Innovation
products in niche markets that improve until they overtake incumbents.