published Purple Cow in 2003 with an argument that felt like provocation and turned out to be prophecy: in a world of brown cows, only a purple cow gets noticed. The...
The core idea
published Purple Cow in 2003 with an argument that felt like provocation and turned out to be prophecy: in a world of brown cows, only a purple cow gets noticed. The...
Connected
100 People Love
something 100 people love rather than something 1 million people kind of like. I
7 Powers Hamilton Helmer
r)Hamilton HelmerThe seven — and only seven — sources of durable competitive adv
BATNARoger Fisher
/ William UryBest Alternative to a Negotiated Agreement — your power in any nego
Competition is for Losers
thesis: every moment spent competing is a moment not spent building something un
Disagree and Commit
a decision is made after genuine debate, everyone — including dissenters — commi
Disruptive Innovation
products in niche markets that improve until they overtake incumbents.