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Mental Model

Shadow Testing

ST
Business & Strategy

1999, Nick Swinmurn walked into shoe stores in the San Francisco Bay Area, photographed pairs of shoes on display, listed the photos on a rudimentary website, and waited to see...

The core idea

1999, Nick Swinmurn walked into shoe stores in the San Francisco Bay Area, photographed pairs of shoes on display, listed the photos on a rudimentary website, and waited to see...

Connected