purpose before product — people buy why you do it, not what you do.
The core idea
purpose before product — people buy why you do it, not what you do.
Connected
Mental Model
Mental Model100 People Love
something 100 people love rather than something 1 million people kind of like. I
Mental Model
Mental Model7 Powers Hamilton Helmer
r)Hamilton HelmerThe seven — and only seven — sources of durable competitive adv
Mental Model
Mental ModelBATNARoger Fisher
/ William UryBest Alternative to a Negotiated Agreement — your power in any nego
Mental Model
Mental ModelCompetition is for Losers
thesis: every moment spent competing is a moment not spent building something un
Mental Model
Mental ModelDisagree and Commit
a decision is made after genuine debate, everyone — including dissenters — commi
Mental Model
Mental ModelDisruptive Innovation
products in niche markets that improve until they overtake incumbents.