Overview
Every durable company, however different, shares an obsession with delivering value to the customer. These lines make the point.
The quotes
There is only one boss — the customer.— Sam Walton
The customer can fire everyone by spending elsewhere. Keeping that fact central is what keeps a business honest and alive.
People don't know what they want until you show it to them.— Steve Jobs
Serving customers isn't only asking them; sometimes it's understanding a need they can't yet articulate and building the answer.
In order to be irreplaceable one must always be different.— Coco Chanel
Value, for a brand, comes from distinctiveness. Being the same as everyone else is the surest route to being replaceable.